Breitling launches Triathlon Squad with Daniela Ryf
Breitling has today announced Daniela Ryf, three-time Ironman World Champion, as a member of its newly formedTriathlon Squad. Daniela, who joins two other successful, international triathletes in the squad, was chosen for representing the core values of the Breitling brand – action, purpose and pioneering spirit. She is part of the team together with Jan Frodeno and Chris "Macca" McCormack.
Breitling's squad concept is based on the idea that each squad includes members who have reached the pinnacle of their profession. Breitling has already introduced its Cinema Squad featuring Brad Pritt, Charlize Theron, Adam Driver and Daniel Wu, as well as its Explorers and Surfers Squads.
Ryf said that she was thrilled to be supporting the Breitling brand. "I am very pleased to be a member of the Breitling Triathlon Squad with two other amazing athletes,“ Ryf said. "The Breitling brand perfectly aligns with my values of performance, passion and professionalism and I look forward to working with them.“
Breitling CEO Georges Kern emphasizes that the management concept fits the brand perfectly: "At Breitling, we believe in the strength of a team, the strength of a group and the mutual identification of a common goal that ultimately leads to success. We have already had the pleasure of introducing some elite cadres from the fields of acting, exploration and surfing, and I am particularly pleased about the triathlon team.
Since 1884, Breitling has earned a worldwide reputation for high-precision timepieces, its pioneering role in the development of the wristwatch chronograph and its uncompromising commitment to excellence in design. Breitling has shared the most beautiful moments in the conquest of the sky with the brand's historic connection to aviation. Known for its innovative spirit, it has also earned a place of honour in the world of science, sport and technology. Breitling manufactures its own movements and the quality of each watch is confirmed by the status of a COSC-certified chronometer, made in Switzerland.
At the legendary Alpe d'Huez Triathlon only five men were faster than Daniela Ryf.