Ironman World Champion Daniela Ryf joins BE THE CHANGE
New role for Daniela Ryf: The four-time Ironman World Champion joins BE THE CHANGE, Swiss producer of food and sports nutrition. As a new member of the product development team and as an investor in the shareholder structure, the 34-year-old from Solothurn will bring her expertise as a food scientist and her many years of experience as a world-class athlete to the company.
As a brand, BE THE CHANGE is part of the Swiss company Swiss Health & Nutrition AG, which specializes in the production of high-quality food, nutritional supplements and sports nutrition. The focus of the company's activities is on sustainability, which is accentuated, for example, by the use of its own selected raw materials from Swiss agriculture and manufacturing processes that conserve resources and active ingredients. In the area of biodegradable packaging, in manufacturing and in sourcing, Swiss Health & Nutrition AG also focuses on innovations to promote sustainability. At the same time, the products meet the highest quality standards and are exclusively «Swiss Made».
Expertise from two angles with Daniela Ryf
As a world-class athlete, Daniela Ryf knows exactly how important nutrition is for achieving top performance, but also for cultivating one’s well-being and health. A winner of multiple world championships, she is is now contributing her knowledge and experience to the BE THE CHANGE product development team. «We are extremely pleased to have Daniela Ryf, an exceptional athlete, on board. Together with Daniela, we look forward to achieving BE THE CHANGE's ambitious goals», emphasize founders Sven Altorfer and Barbara Stolba.
«It’s a very appealing endeavor for me», explains Daniela Ryf, who will contribute both her scientific background as well as her athletic experience to BE THE CHANGE in the future. «I was able to relate to the philosophy of Sven and Barbara right from the start. Now, we will strive to develop additional products together that have a positive effect on the human organism and health in both the short and long term.»